Not that a review for stick wax is really that necessary, but I've used a few different brands over the years and noticed some differences. The biggest one I see with Mr. Zoggs is that it's a little bit softer than some of the others I've tried. Initially, I thought it was kind of annoying, because it clumped up more on the tape than I was used to. What I found out, though, is that it covers better and lasts longer than other brands, so I'm sticking with it. Personally, I don't mind the fruit smells either. There are much worse aromas in a hockey locker room, after all.